Resume
Hila Libai (MBA, Marketing Major, MA Gerontology) has 20+ years of experience in the Marketing Research field. In the past, managed the quantitative and qualitative Research department and set up an internet research panel for two of Israel's leading research companies.
As a senior executive researcher in Israel and during her stay in the U.S. worked with advanced models of Ipsos (Synovate) and TNS to examine brand equity and conducted market research for companies, agencies, and leading organizations in various subjects.
In recent years, both from understanding the demographic changes in the world and the changes in the classical research world, her work has focused on the Internet research and marketing insights that can be derived from a research panel or random visitors to the client site, with an emphasis on the growing third age population.
Professional Experience
2013 General Manager Libai Marketing Insights Ltd.
Customizing market research to the customer needs and generating insights.
Improving and implementing "Vera App" to improve welfare in the palliative nursing home and empowering the caregiver.
Building a platform for ongoing satisfaction research www.mybizzview.com
2011-2012 General Manager Panel View
Establishing and creating an Israeli research panel for Maket Watch & Meida Shivuki leading marketing research companies in Israel
2010 Chief Researcher & Head of Research Dept. Market Watch
Managing and supervising the whole team of qualitative and quantitative researchers, analysts and administrative workers, write proposals and bids for key clients, conduct presentations on research results
1992-2009 Various roles
2010 - present
Exec. Client Services: Shiluv Millward Brown, TNS Global, MA, USA, Market Watch
Head of Research: ilovetv.co.il, MarkeTest
Education
2017-2019 MA, Gerontology, Ben Gurion University, Be'er Sheva, Israel
2002-2004 MBA, Marketing Major, The Interdisciplinary Center, Herzlia, Israel
October 2003 IDC - Wharton Program, The Wharton School, University of PA, USA
1995-2001 Graduate Courses in Statistics and Marketing, Tel Aviv University, Haifa Technion and UNC, Chapel Hill, USA
2010 - present